WePop Test Blog 3

The standard Lorem Ipsum passage, used since the 1500s

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

Section 1.10.32 of “de Finibus Bonorum et Malorum”, written by Cicero in 45 BC

“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

1914 translation by H. Rackham

“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Section 1.10.33 of “de Finibus Bonorum et Malorum”, written by Cicero in 45 BC

“At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

1914 translation by H. Rackham

“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

Lockdown activity.

What has WePop. been up to during lockdown?

We’re all feeling these incredibly tough new ’emotions’ of the unknown during lockdown. How is everyone coping? What is your new routine like? Check out what WePop. is doing to turn this bad situation into some great, enticing opportunities!

The WePop. team has kept company morale way up by having happy hour zoom calls where each member rotates as the ‘host’ each week. The host gets to choose a game, a theme and a drink of choice. Whether we’re dressed up in our favorite sports kit playing bingo or sprinting through the house on a scavenger hunt in our best fancy lounge attire, no week has been the same with this crew!

Creative Director, Jon, hosted a murder mystery game. (Yes, we are in costume)

Keeping busy.

So what’s WePop doing outside of buzzing virtual happy hours? Firstly, events aren’t over in our eyes! On the agency side, it’s been fun pivoting our old mindset into the “new normal” by strategically tackling restrictions and crowding challenges to ensure we can properly deliver the best customer experience. Now that shopping centres and high street shops are officially back open, WePop. is dedicated to helping our clients get back on their feet! We’ve came up with a vast amount of socially distant public activations and inspiring installations to positively welcome people back into the public realm (mindfully & safely, of course).

On a commercial basis…

WePop. is working diligently to support empty retail units in shopping centres and clusters of restaurants who are looking to re-open. We’re in a unique position where business rates are voided and brands of all types want as much exposure as possible. Promotional space and pop-up shops cannot function responsibly at the moment since we can’t have face-to-face interaction, so placing brands in an empty unit not only benefits the shopping centre costs, but the brands can still remain visibly active in a safe space. To support our hospitality sector, we are building themed alfresco food villages in proximity of the surrounding outdoor spaces, adhering to social distancing procedures and utilising our remote ordering system.

Example of a pergola structure fit out for an alfresco food village

If our ideas are something you’d like to get involved with, please email me at jenna@wepop.co.uk. I’d love to hear how we can help you!

Pre-Corona Excitement

I started my journey with WePop. back in December 2019. Pre-chaos. I had a few months of excitement before COVID-19 wiped out the world of events for 2020. I still believe there are high hopes for Q4!! I was thrilled to be a part of the WePop. team because I knew there would be loads of learning opportunities and a new sector of events I would dabble with.

2019 Wimbledon activation at The Oracle, Reading

I quickly dove head first into leading the agency side of the business by developing strategies, attracting new clients and having a blast coming up with some unique and fun event ideas based off their briefs. Whilst hustling to create proposals, manage budgets, build relationships with suppliers and give that final pitch to the clients, I secured 5 event activations. YES! This all happened whilst planning my own wedding and flying to the United States for my bachelorette party. Sadly, I did have to postpone my April wedding and the pitches We won to 2021…

NEED HELP WITH VID

I was a busy bee for the first couple months of my new gig, but despite all my social distractions outside of work, I was committed and dedicated to my team and my clients. The office laughs and constant “bloopers” were the reason I got out of bed each morning. WePop. works hard to go above and beyond for their clients… so hard they initially funded their own events out of their own pocket. That was a huge USP for me. These two guys, as in the rad Managing Directors, Anthony & Jon, both had a passion for music and socializing, so they created a Summertime Live festival series & an array of pop-up bars that are dotted around England.

2019 Summertime Live at Brighton Racecourse

Now, we are producing all sorts of pop-up activations, live events, and experiential moments whilst adhering to social distancing measures. Check out the next blog post to see how we are turning a bad situation into an opportunity. 2020 is not over!!

2019 Oktoberfest in Reading