our work.

Over the past decade we have built up a yearly portfolio of concerts, events and popup bar residencies which we conceptualise, market, promote and operate ourselves from the ground up.

Wherever we operate, our key focus remains the same. To create unforgettable experiences by delivering premium events that go beyond the average customer experience…

Live Events

Summertime Live

Live music, great drinks and fantastic food at stunning locations around the UK. This summer will see over 25,000 people party with us at 4 locations.


Our summer concert series launched in 2018 in Royal Windsor. Flash forward to summer 2019 and we welcomed over 50,000 party goers across 5 cities...

The event features headline music acts like Classic Ibiza (dance anthems performed by a live orchestra) and also plays host to DJs, Live Performers, ‘The Box That Rox’ Karaoke Truck, Amazing Street Food, Prosecco & Gin Bars, Glitter make up stalls, Funfair Rides & a whole load more…


Our yearly Oktoberfest event is a firm favourite with people all of all ages. Live music, Authentic Bier and a good old Bavarian party makes this event a memorable one for all in attendance…


Every Oktober we PopUp in Reading for a weekend of Oktoberfest fun including live Oompah bands, Authentic German Bier and traditional Oktoberfest food.

As of 2019 we have welcomed over 15,000 people to the event which is growing every year!

Henley Regatta

Henley Regatta is a firm favourite in our summer calendar. For the last 7 years we have managed and operated a range of social activity, bars and corporate hospitality along the towpath of the river Thames.


Every year over 200,000 people head to the banks of the River in Henley-on-Thames. The rowing competition becomes secondary to a vibrant party scene that runs the entire length of the course!

For the last 7 years we have operated bars, events and corporate hospitality along the towpath including partnerships with Meantime & Lanson. Bringing our own unique brand of partying to Regatta goers both old and young for what is always a fantastic and diverse week of social activity.

The Village

Our yearly summer screen event showcases sport events, outdoor cinema nights and a range of bars & street food in the heart of Berkshire…


Our summer popup concept showcases a summer of sport in an unrivalled outdoor setting. With a giant screen showing The World Cup/Euro Champs football, Wimbledon & Movie screenings. 

Meanwhile guests can enjoy relaxed deck chair seating, popup cocktail bars, a sun terrace and some amazing street food vendors on rotation.

The 2018 World Cup was without doubt the biggest for a generation and The Village welcomed over 30,000 people through the doors during the 4 week residency at Reading’s Station Hill.

The Lawn Club

A quintessentially British Popup located in the heart of Manchester. Craft Beer, Cocktails and al fresco socialising at it’s best!

In summer 2019 we teamed up with Spinningfields, Manchester to revive a former popup brand which enjoyed huge popularity in the city in 2016.

The Lawn Club is a quintessentially British pop-up bar serving a range of cocktails, craft beer, wine and more. Perfect for summer socialising under our veranda bar area or out on the lawn in a deck chair.

As summer drew to a close, so did our 2019 residency at Spinningfields, but watch this space for summer 2020!

The Après Bar

Our festive Ski Lodge popup has been the go to spot for Christmas drinks in Reading for the last 4 years. Winter Cocktails, Mulled Wine and Frosty Biers!


Our ski lodge themed, popup bar concept has become a go to Christmas social spot in Reading and Chelmsford. In 2019 the venues attracted over 20,000 people to enjoy a festive knees up!

Drawing inspiration from Après Ski culture, our guests can enjoy relaxed seating in our heated outdoor area or book their group in to one of our cosy mini chalets.

The 6 week event features fantastic live music, bars selling winter cocktails, mulled wine and frosty bier plus grab & go dining from our resident street food vendors.

Casa Bacardi

Rum cocktails, relaxed seating and the sound of the Caribbean, our summer collaboration with Bacardi was a huge hit at Reading’s Oracle Riverside…


In summer 2018 we collaborated with Bacardí for a 12 week popup residency inside a vacant, former restaurant, unit at The Oracle Riverside in Reading. Transforming the site into “Casa Bacardí” a Caribbean themed, cocktail led, popup with relaxed seating, amazing music and an outdoor terrace overlooking the river kennet.

The venue was an instant hit in the town and the popularity led to expanding the site to make use of a second room and an influx of booking enquiries for Christmas.

Click here for more on Casa Bacardi...


Mojitos + Prosecco = MOJECCO! Our popup bar serving freshly made Mojitos and crisp, chilled Prosecco tours the UK every summer!


During a team brainstorming session one day, we were throwing around ideas for a unique bar concept that could popup at food festivals, outdoor events and summer socials. We narrowed it down to 2 popular summer drinks, a Mojito bar or a Prosecco bar, so why not both? And with that, “Mojecco” was born…

Serving just freshly prepared Bacardi Mojitos & crisp chilled Prosecco!

You can find Mojecco at most of our summer outdoor events as well as a number of fantastic food & drink events around the UK.

Event Consultancy

Evolving from our passion to create unforgettable experiences and drive footfall at our own events, we now do this on behalf of some fantastic clients around the UK.

What they say...

“We engaged WePop. to conceptualise, market and deliver a schedule of events at a public realm space in the interim period of it's development before being built upon. They not only surpassed expectations in fulfilling the brief, but also went above and beyond to create revenue streams and extra activity which resulted in lowering the budget.”

Nick Hiles - Asset Management Director, Stanhope PLC

“WePop contacted me about a proposal to improve the winter celebrations in reading. Fortunately, the idea came to fruition with the Apres Ski Bar as part of the local winter wonderland celebrations. I believe this was an extremely positive addition to the facilities available to the public and know it received good reviews from the public and the council officers informed me that their dealings were conducted on a very professional status.”

Paul Gittings – lead councillor culture sport and consumer services

"We worked with WePop to bring in a upmarket and on brand champagne bar to the oracle shopping centre. The whole team were professional, organised and understood what ‘good’ looks like. I look forward to our next project together!"

Deborah Hastings – commercialisation manager

“Allied London engaged WePop to collaborate on a challenging event with huge potential. Inside a grade ii* listed, abandoned fire station, wepop showed professionalism and ingenuity, creating and delivering an operating system which provided a platform for the successful management of upwards of 10,000 guests a week. Their versatility in dealing with a diverse crowd at the venue; ensuring the right type of attention was paid to each customer to ensure a real feel good atmosphere”

Mike Ingall – CEO, Allied London